In 1997 two college kids started a company based on a pet project of theirs. Larry Page and Sergey Brin had worked together to create a search engine that bested every other competitor in every conceivable way. Their goal was simple: Help regular humans find things easily on the Internet.
As Google began to make money through its innovative advertising system, it began to acquire companies and develop solutions outside of search. Brin and Page, joined by CEO Eric Schmidt, had a vision of the world becoming a better place. Their naive company motto was "Don't be evil."
