"We took out $150 in build materials, things like expensive memory," he said. "At $199, you can just about buy a tablet at a 7-Eleven."
The above quote comes from Jen-Hsun Huang, NVIDIA CEO, in an interview with Quentin Hardy of the New York Times. We don't know what product they were talking about, but the discussion surrounded a quad-core Tegra 3 powered tablet selling for $199 this summer.
Key NVIDIA partner ASUS already announced