During a Goldman Sachs investor conference today, Verizon’s chief financial officer Fran Shammo shared some information about Verizon’s “Share Everything” plans and their impact on unlimited data plans. Shammo indicated Verizon was seeing many more people switching to “Share Everything” plans than had been originally projected. Verizon is also seeing customers buying more devices to tie to these “Share Everything” plans, a result the plans were intended to produce. What may be surprising to some is that many of the customers switching to “Share Everything” are coming off of unlimited data plans.
Shammo says many users realized they did not really need unlimited data. He thinks unlimited data plans will go by the wayside eventually. Verizon certainly seems to be banking on this as they have changed their new customer and upgrade policies to pretty much force users away from unlimited data plans. New users cannot get unlimited data plans and users who want to upgrade their device have to forego any subsidies if they want to keep an unlimited plan.
AT&T also seems to be looking to go down the same path with Verizon of moving away from unlimited data plans. Meanwhile, Sprint and T-Mobile are trying to leverage unlimited data plans as a way to compete against the bigger carriers.
Is Verizon’s strategy really just creating a self-fulfilling prophecy situation? Is unlimited data important enough to sway your decision regarding a carrier?
source: c|net
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