Tuesday, March 20, 2012

Doubling Down Opinion

ice cream sandwich statue 600x4501 Doubling Down Opinion

Recently Andy Rubin said that Google is going to double down on tablets in 2012. While Rubin failed to elaborate on what he meant by double down, we can only assume that Rubin recognizes the truth: Android tablets have failed in the market. According to Google's own numbers there are 12 million Android tablets in the market to date, versus Apple selling 3 million iPads over the launch weekend of the new iPad.

The reasons for Android's failure (compared to Apple) in the tablet space is twofold: operating system and applications. I've written about this before, but I'll say it again: Android is a mess on tablets. It is definitely faster on Ice Cream Sandwich compared to Honeycomb, but that doesn't change the fact that the whole homescreen UI is jumbled and fragmented. Having the app drawer, search, navigation, and notifications/quick settings in four different corners is much less accessible than it could be. Sure, a tablet offers more real estate than a phone, but that doesn't mean that the UI should be spread all over the screen.